Reports to: Head of Marketing / Digital Marketing Director
Key Responsibilities
Campaign Strategy & Execution: Design and launch comprehensive paid advertising strategies across platforms like Meta (Facebook/Instagram), TikTok, LinkedIn, and X.
Budget & Bidding Management: Manage daily/monthly ad spend, allocate budgets across campaigns, and oversee bid management to hit specific KPIs (e.g., CPA, CPL, ROAS)
Audience Targeting: Build targeted audience segments using custom audiences, lookalikes, and pixel data.
A/B Testing & Optimization: Continuously test ad copy, formats (video, carousel, static), and landing pages to improve ad relevance scores and conversion rates.
Creative Briefing: Collaborate with designers and content creators to produce platform-specific ad creatives that drive engagement and action.
Reporting & Analytics: Track, analyze, and report on key metrics (CTR, CPC, Conversion Rates) and provide actionable insights for campaign improvements.
Platform Updates: Stay ahead of social media algorithm updates, ad policies, and emerging trends.
Qualifications & Skills
Experience: Proven experience running successful, data-driven paid social media campaigns (typically 2-4 years in digital marketing or media buying).
Platform Expertise: Advanced knowledge of Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
Analytical Skills: Strong ability to interpret data, calculate ROI, and translate metrics into actionable strategies.
Copywriting: Excellent copywriting skills with the ability to write persuasive, compelling ad hooks and CTAs.
Certifications: Professional certifications like Meta Certified Digital Marketing Associate or Google Ads Certification are highly preferred.
KPIs (Key Performance Indicators)
ROAS (Return on Ad Spend)
CPA / CPL (Cost Per Acquisition / Cost Per Lead)
CTR (Click-Through Rate)
Conversion Rate
To adapt this for the local Kenyan market, you may want to mention localized integrations (like running ads driving traffic directly to Lipa Na M-PESA or WhatsApp Business) depending on your sales funnel.
If you would like, I can help you tailor this specification by telling me:
What industry is your company in (e-commerce, B2B, local services, etc.)?
What specific social platforms you want this person to focus on?
Whether you are looking for a full-time hire or a freelancer.
Let me know how to customize this job description.
Originally posted on WakandaJobs.com - Source: www.wakandajobs.com
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