Responsibilities:
Team Leadership & Management:
- Directly manage, coach, and motivate a team of Sales Representatives to achieve set targets
- Conduct daily field visits with team members to monitor performance and provide on- the-job training
- Set clear performance objectives and track individual and team KPIs
- Ensure discipline, productivity, and adherence to company sales processes
Sales Execution & Target Achievement:
- Drive the achievement of secondary sales targets through the sales team
- Ensure delivery of primary sales targets for the assigned region
- Monitor daily, weekly, and monthly sales performance and take corrective actions where needed
- Ensure effective route planning and territory coverage
Distributor & Channel Management:
- Supervise distributor operations and ensure alignment with company sales objectives
- Maintain strong relationships with distributors and key trade partners
- Monitor stock levels, order cycles, and product availability across channels
- Ensure timely order placement and delivery execution
Market Development & Expansion:
- Identify and develop new business opportunities within general trade channels
- Drive market expansion initiatives, including onboarding new distributors and opening new territories
- Increase product penetration and visibility in retail outlets
- Execute trade promotions and ensure in-market excellence
Reporting & Analysis:
- Prepare and submit regular sales reports, forecasts, and market intelligence
- Analyze sales trends, competitor activities, and customer feedback
- Provide actionable insights to improve sales performance and strategy
Compliance & Process Adherence:
- Ensure adherence to company policies, pricing guidelines, and trade terms
- Maintain accurate documentation and reporting standards
- Enforce compliance within the sales team and distributor network
Requirements:
- A bachelor’s degree in business administration, Sales, Marketing, or a related field
- 2–4 years of experience in FMCG (Food) general trade sales
- Minimum of 1 year supervisory/team leadership experience
- Strong exposure to Lagos market dynamics is required
- Proven track record in hardcore FMCG sales execution
- Strong leadership and team management capability
- Excellent negotiation, communication, and interpersonal skills
- High level of energy, drive, and result orientation
- Ability to work in a fast-paced, target-driven environment
Preferred Skills:
- Candidates with 2–5 years total FMCG food sales experience and at least 1 year in a supervisory role will have a strong advantage
- Demonstrated experience in distributor management, general trade, and market expansion
- The candidate must be under 28 years old.
KPI(Key Performance Indicators):
- Achievement of primary and secondary sales targets
- Team productivity and performance
- Market coverage and outlet expansion
- Distributor efficiency and stock availability
- New distributor onboarding and territory growth
Remuneration: NGN 250,000 Monthly Gross
Benefits:
- Performance Incentive: NGN 80,000 upon 100% target achievement
- Transport Allowance: NGN 90,000 monthly (fixed)
- Career growth opportunities within a fast-growing FMCG company