Responsibilities:

Team Leadership & Management:

• Directly manage, coach, and motivate a team of Sales Representatives to achieve set targets
• Conduct daily field visits with team members to monitor performance and provide on- the-job training
• Set clear performance objectives and track individual and team KPIs
• Ensure discipline, productivity, and adherence to company sales processes

Sales Execution & Target Achievement:

• Drive the achievement of secondary sales targets through the sales team
• Ensure delivery of primary sales targets for the assigned region
• Monitor daily, weekly, and monthly sales performance and take corrective actions where needed
• Ensure effective route planning and territory coverage

Distributor & Channel Management:

• Supervise distributor operations and ensure alignment with company sales objectives
• Maintain strong relationships with distributors and key trade partners
• Monitor stock levels, order cycles, and product availability across channels
• Ensure timely order placement and delivery execution

Market Development & Expansion:

• Identify and develop new business opportunities within general trade channels
• Drive market expansion initiatives, including onboarding new distributors and opening new territories
• Increase product penetration and visibility in retail outlets
• Execute trade promotions and ensure in-market excellence

Reporting & Analysis:

• Prepare and submit regular sales reports, forecasts, and market intelligence
• Analyze sales trends, competitor activities, and customer feedback
• Provide actionable insights to improve sales performance and strategy

Compliance & Process Adherence:

• Ensure adherence to company policies, pricing guidelines, and trade terms
• Maintain accurate documentation and reporting standards
• Enforce compliance within the sales team and distributor network

Requirements:

• A bachelor’s degree in business administration, Sales, Marketing, or a related field 
• 2–4 years of experience in FMCG (Food) general trade sales
• Minimum of 1 year supervisory/team leadership experience
• Strong exposure to Lagos market dynamics is required
• Proven track record in hardcore FMCG sales execution
• Strong leadership and team management capability
  
• Excellent negotiation, communication, and interpersonal skills
  
• High level of energy, drive, and result orientation
  
• Ability to work in a fast-paced, target-driven environment

Preferred Skills:

• Candidates with 2–5 years total FMCG food sales experience and at least 1 year in a supervisory role will have a strong advantage
• Demonstrated experience in distributor management, general trade, and market expansion
• The candidate must be under 28 years old.

KPI(Key Performance Indicators):

• Achievement of primary and secondary sales targets
  
• Team productivity and performance
  
• Market coverage and outlet expansion
  
• Distributor efficiency and stock availability
  
• New distributor onboarding and territory growth

Remuneration: NGN 250,000 Monthly Gross

Benefits:

• Performance Incentive: NGN 80,000 upon 100% target achievement
• Transport Allowance: NGN 90,000 monthly (fixed)
• Career growth opportunities within a fast-growing FMCG company