Sales & Marketing Lead (Ascencia)

Join us as Sales & Marketing Lead and work together with a passionate and engaged team, to deliver on our customer promise: Shaping Singular Places!

Role Overview

The Sales & Marketing Lead primary objective is to develop and execute the Mall's sales, marketing, advertising, exhibition, and customer experience strategies in order to maximize revenue, increase footfall, strengthen tenant relationships, enhance shopper engagement, and ensure the delivery of a premium ("5-Star") customer experience.

Key Responsibilities

1. Sales & Business Development

Drive revenue growth through exhibitions and advertising sales by acquiring new clients, managing bookings and quotations, developing commercial offers, maximizing occupancy of revenue-generating spaces, and building long-term business partnerships

2. Marketing Strategy & Brand Development

Develop and execute marketing campaigns, promotions, events, and activations that increase footfall, customer engagement, and brand awareness, while collaborating closely with tenants to align on joint initiatives and strengthen their engagement, and ensuring the mall remains innovative, visually appealing, and aligned with current market trends

3. Customer Experience & Mall Standards

Champion a 5-star customer experience by monitoring mall presentation, cleanliness, ambiance, signage, and event execution, while gathering shopper feedback and implementing initiatives that enhance the overall customer journey.

4. Tenant Relationship Management

Build strong partnerships with tenants through regular engagement, marketing support, collaborative campaigns, and events that increase tenant visibility, sales opportunities, customer traffic, and overall tenant satisfaction.

5. Budget & Financial Management

Prepare and manage annual budgets, monitor revenue and expenditure, ensure efficient allocation of resources, track financial performance, and implement corrective actions to achieve commercial objectives.

6. Reporting & Analytics

Provide accurate and timely business reports, forecasts, dashboards, and performance analyses while monitoring sales, marketing, occupancy, customer engagement, and revenue metrics to support informed decision-making.

7. Project & Vendor Management

Coordinate and oversee the successful execution of marketing campaigns, events, exhibitions, and activations by managing project timelines, external vendors, suppliers, agencies, contracts, documentation, and compliance requirements.

Qualifications, Skills and Experiences:

• Degree in Marketing, Business Administration, Communications, Sales Management, Commerce, or a related field.

• Minimum 2 years of experience in Sales, Marketing, Retail, Shopping Centre Management, Advertising, or Business Development.

·        Proven experience in revenue generation and client acquisition.

·        Experience managing events, exhibitions, or commercial activations.

·        Experience in stakeholder and vendor management.

·        Excellent written and spoken French and English.