About the job

• The Marketing Operations Lead is responsible for designing, managing, and optimizing the marketing engine to drive measurable pipeline and revenue growth. This role sits within the Marketing & Digital Sales function of SATH Technology Consulting - a subsidiary company of SATH. It is the intersection of strategy, data, technology, and execution - ensuring that all marketing activities are aligned to business outcomes. The role owns marketing performance visibility, campaign orchestration, CRM integrity, and funnel optimization - enabling the business to scale predictably.

Main Responsibilities:

Execution of Marketing Strategy& Plans

• Translating business goals into data-driven marketing plans and KPIs
• Drive quarterly and annual marketing planning cycles
• Align campaigns with priority sectors e.g., BFSI, enterprise accounts and OEM focus areas

Funnel Management & Performance Tracking

• Own end-to-end funnel visibility MQL → SQL → Pipeline→ Revenue
• Define and track key metrics: MQL to SQL conversion rates, Cost per lead/cost per opportunity, Pipeline contribution from marketing, Build dashboards and reports for leadership weekly,monthly, quarterly.

CRM & Marketing Technology Management

• Own and optimize CRM systems e.g.,Dynamics 365, HubSpot,Salesforce
• Ensure data integrity, segmentation, and proper lead life cycle management
• Manage marketing automation tools email, nurturing, scoringmodels
• Implement and maintain lead scoring frameworks

Campaign Operations & Execution Support

• Partner with Demand Generation and Partner Marketing teams to:
• Set up and track campaigns
• Ensure proper attribution and tagging
• Monitor performance in real time

Data & Insights

• Analyze campaign performance and generate actionable insights
• dentify bottlenecks in the funneland recommend optimization strategies
• Drive A/B testing, conversion optimization, and ROI analysis

Budget Tracking& ROI Management

• Track marketing spend against budgetincluding co-op/MDF funds
• Ensure efficient allocation of resources based on performance
• Provide clear ROI reporting for all major marketing initiatives

Sales & Marketing Alignment

• Work closely with Sales and Business Development teams to define MQL/SQL criteria, improve lead handoff processes
• Ensure feedback loops for lead quality
• Support pipeline reviews and forecasting processes

Job Requirements

• A good first degree in any related discipline.
• 5-8+ years in Marketing Operations, or similar roles.
• Experience in B2B, consulting, or technology environments.
• Proven track record of driving pipeline visibility and marketing ROI