Marketing Manager

Full Time 1 week ago Durban, South Africa

Employment Information

Minimum Requirements:

  • Diploma or degree in Marketing, Communications, Sports Management or a related field. 
  • Minimum 3 - 5 years' experience in marketing, brand or community engagement role, ideally within sport, entertainment or a community-facing organisation. 
  • Demonstrated experience running community-based or grassroots marketing campaigns. 
  • Strong understanding of South African football, the Betway Premiership and the local Durban/KZN sporting landscape.
  • Experience managing social media platforms and basic content creation (photography/video an advantage).
  • Valid driver's licence and own vehicle with willingness to travel regularly across Durban & KZN. 
Key Responsibilities:
  • Develop and execute a dedicated community marketing plan to establish the club's home-ground presence.
  • Identify and activate local visibility opportunities, including community boards, local businesses, taxi ranks, malls and community centres in Chatsworth, Westcliff, Bayview and surrounding areas. 
  • Plan and lead a structured programme of visits to primary and secondary schools across greater Durban, introducing learners to the club, its players and its youth development pathways. 
  • Coordinate with the youth development and transition coaching staff to align school visits with talent identification and recruitment opportunities. 
  • Own and grow relationships with the club's official and informal supporter groups, ensuring regular, two-way communication and a strong matchday experience.
  • Plan and execute supporter activations on matchdays, including fan zones, meet-and-greets, competitions and pre/post-match engagement.
  • Develop and implement an integrated marketing strategy that extends the club's brand presence into the greater Durban metro and KwaZulu-Natal region.
  • Manage the club's social media platforms, website content, and digital marketing campaigns ensuring consistent navy-and-gold brand identity and a strong content calendar.
  • Coordinate media and public relations activity, including relationships with local radio, print and digital sports media to secure regular club coverage. 
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