• Develop and implement the Bank’s brand strategy in alignment with corporate objectives and market positioning goals.
• Drive brand visibility, differentiation, and consistency across branches, digital channels, campaigns, products, and corporate materials.
• Lead internal and external communications planning to ensure clear, consistent, and timely messaging to key stakeholders.
• Oversee media relations, press engagements, public statements, executive speeches, and corporate presentations.
• Manage the Bank’s corporate reputation by monitoring public perception, media coverage, and stakeholder sentiment, and responding appropriately.
• Develop and coordinate crisis communication plans and issues management responses to protect the Bank’s image and stakeholder confidence.
• Oversee integrated marketing communications campaigns for products, services, corporate initiatives, and special projects.
• Collaborate with business units to develop communication plans that support customer acquisition, retention, and engagement objectives.
• Lead digital communications, including website content, social media engagement, online reputation management, and content development.
• Ensure all communication materials and campaigns comply with brand standards, regulatory expectations, and internal approval processes.
• Build and maintain effective relationships with media houses, regulators, professional bodies, vendors, and other external stakeholders.
• Prepare periodic reports on campaign performance, media coverage, brand health, stakeholder engagement, and communication effectiveness.
• Lead, coach, and develop the Brand and Communications team to deliver high performance and continuous improvement.
• Perform other duties as assigned.

Requirements:

• Strong understanding of brand management, corporate communications, public relations, and reputation management.
• Excellent knowledge of the banking industry, customer segments, and the regulatory environment.
• Demonstrated ability to develop and execute strategic communication and integrated campaign plans.
• Strong media relations, stakeholder management, and networking capabilities.
• Excellent verbal and written communication skills, including speech writing, presentations, and executive messaging.
• Ability to manage crisis communications and sensitive reputational issues with sound judgement.
• Strong analytical skills with the ability to interpret campaign, media, and engagement data for decision-making.
• Creative thinking, strong attention to detail, and ability to maintain consistency in brand expression.
• Strong leadership, people management, vendor management, and project coordination skills.
• Good working knowledge of Microsoft Office tools and digital communication platforms.

• Growth in brand awareness, visibility, and share of voice.
• Quality and volume of positive media coverage and stakeholder sentiment.
• Campaign delivery effectiveness, engagement rates, and return on communication spend.
• Timeliness and effectiveness of crisis and issue response.
• Consistency of brand application across all channels and touchpoints.
• Internal communication effectiveness and employee engagement with corporate messaging.

• Improved brand visibility and market presence;
• Stronger corporate reputation;
• Effective internal and external communication
• Enhanced stakeholder engagement
• Successful integrated campaigns
• Improved customer engagement and acquisition support;
• Timely crisis response; and consistent brand governance across the Bank.