Role Summary
You will lead marketing for three products in the New Label Group:

• The House Chronicles THC shows and JSity launches when needed; so each episode/season drops like a real campaign that grows the audience.
• The House Studio NLPS; so the studio stays visible, trusted, and consistently booked bookings, memberships, Creator Clinic, events.
• New Label TV; so people sign up, keep watching, and the platform grows launch, adoption, retention.
• Your job is to build a holistic competitive marketing system that turns our content and products into results: views, subscribers, bookings, sign-ups, retention, and revenue.

Roles / Responsibilities
Own strategy + positioning:

• Set clear positioning and messaging for THC, NLPS, and New Label TV
• Build quarterly marketing plans tied to targets growth, bookings, sign-ups, retention
• Create simple standards/playbooks for campaigns, packaging, and brand consistency2. Market THC shows launch + distribution
• Run marketing for show drops: teasers, trailers, key art, episode rollouts
• Build the release calendar and the clip/distribution plan
• Work with creative/production to package for discoverability titles, thumbnails, descriptions
• Drive community engagement around drops prompts, lives, collaborations

Market the studio bookings + programs + events:

• Drive demand: inquiries → bookings → repeat customers
• Run campaigns for studio rooms/services, memberships, Creator Clinic, and studio events
• Build proof assets studio walkthroughs, testimonials, case studies, “Made Here” stories
• Activate partnerships that bring bookings agencies, brands, creators

Market New Label TV launch + growth + retention:

• Lead go-to-market campaigns pre-launch → launch → growth
• Drive sign-ups and retention with content previews, exclusives, and partnerships
• Support lifecycle messaging email/WhatsApp/notifications where applicable
• Work with the platform lead on funnels, onboarding, and growth experiments

Track performance and improve monthly:

• Own simple dashboards and weekly reviews across the three lanes
• Use data to adjust campaigns, content packaging, and distribution
• Keep marketing operations tight: calendars, briefs, trackers, reporting rhythm

What Success Looks Like:

• THC show launches feel coordinated and grow steadily views, retention, subscribers
• The House Studio stays top-of-mind and bookings/utilization increase monthly
• Creator Clinic programs fill consistently and boost visibility/demand
• New Label TV hits adoption targets and improves retention after launch
• Clear reporting cadence and visible ROI from marketing activity

Qualifications / Competencies

• Minimum of a Bachelors Degree in Marketing or Business-related disciplines.
• 5+ years in marketing/growth/media marketing
• Strong digital distribution knowledge IG/TikTok/YouTube/podcasts
• Can run campaigns end-to-end plan → execute → report
• Commercial mindset funnels, conversion, retention, partnerships
• Very organized and comfortable working fast with multiple stakeholdersLeadership and management skills to effectively lead and motivate a diverse team.