Golf Cart Business Representative

Key Responsibilities

Sales & Business Development

• Develop and implement a sales strategy to grow market share within the golf cart industry.
• Identify, prospect, and secure new business opportunities while expanding the existing customer base.
• Build and maintain long-term relationships with customers to maximise sales opportunities.
• Monitor customer sales performance and identify opportunities for growth.
• Provide regular sales forecasts, activity reports, and market feedback to the Business Manager.
• Promote the company's full range of batteries, tyres, and related products and services.
• Plan and host product demonstrations, customer events, and promotional activities to increase product awareness.
• Introduce innovative marketing initiatives that support business growth.
• Assist customers with credit applications and provide ongoing account support.
• Work with the finance team to ensure debtor accounts are maintained within agreed payment terms.
• Ensure company vehicles and equipment are maintained in accordance with company policies.

Stock Management

• Work closely with warehouse and supply chain teams to ensure product availability.
• Monitor customer purchasing trends to assist with stock forecasting.
• Support customers in managing their inventory levels and product mix.
• Assist in resolving stock-related queries to ensure uninterrupted customer service.

Compliance

• Ensure all activities are conducted in accordance with company policies, procedures, and ethical standards.
• Identify operational risks and report concerns to management.
• Maintain compliance with all relevant legislation, internal controls, and governance requirements.
• Promote responsible use of company resources and prevent unnecessary expenditure.

Customer Relationship Management

• Develop and maintain strong relationships with customers and internal stakeholders.
• Deliver exceptional customer service and resolve customer concerns promptly and professionally.
• Conduct regular customer visits to understand business needs and identify opportunities.
• Deliver product presentations and technical training to customers.
• Support customers with merchandising, point-of-sale material, warranty claims, and stock rotation processes.
• Ensure customer information is maintained accurately within company systems.
• Collaborate with customer liaison and support teams to ensure customer satisfaction.

Cost & Financial Management

• Monitor pricing to ensure accuracy and competitiveness.
• Manage gross profit margins and implement corrective actions where required.
• Promote the efficient and responsible use of company resources.
• Control operational expenses, including vehicle and communication costs.
• Monitor expenditure and report any budget deviations to management.
• Support the business in achieving profitable sales growth.

Minimum Requirements

Qualifications

• Grade 12 (Matric).
• N3 Electrical qualification or an equivalent technical qualification.
• A recognised qualification in Sales, Marketing, Business Management, or a related field (NQF Level 5 or 6) will be advantageous.

Experience

• A minimum of three years' experience in a Sales Representative, Business Development, or Account Management role.
• Proven experience in developing new business and managing customer relationships.
• Experience within the battery, automotive, industrial, golf, or related industries will be advantageous.
• Knowledge of the golf cart industry and its products will be considered a strong advantage.

Technical Competencies

• Computer literacy, including Microsoft Office.
• Experience using SAP, ERP, CRM, or other business management systems will be advantageous.
• Strong sales planning, forecasting, and reporting skills.
• Good commercial awareness and understanding of gross profit management.
• Excellent presentation and product demonstration skills.
• Valid driver's licence and willingness to travel to customer sites.

Key Competencies

• Results-driven with a strong focus on achieving sales targets.
• Proactive and self-motivated.
• Customer-focused with excellent relationship-building skills.
• A confident communicator with strong verbal and written communication skills.
• Commercially astute with strong negotiation and influencing skills.
• Organised with effective planning and time management abilities.
• Analytical and able to identify business opportunities.
• Resilient and adaptable in a competitive sales environment.
• A collaborative team player who builds positive working relationships.
• Committed to delivering exceptional customer service and maintaining high professional standards.