RESPONSIBILITIES:
Marketing Strategy and Leadership.

• Develop and implement the organisation’s marketing and brand strategy aligned with corporate goals.
• Provide strategic leadership to the marketing department and guide long-term brand positioning.
• Identify new market opportunities and growth areas.
• Translate business strategy into actionable marketing plans.

• Oversee brand positioning, brand identity including the architecture and brand creative assets.
• Ensure consistent brand messaging across all channels and stakeholders.
• Monitor and enhance brand equity through campaigns and initiatives.

• Data driven campaigns.
• Lead the planning and execution of local and international marketing campaigns.
• Drive the organization’s flagship programmes.
• Ensure campaigns promote South Africa’s competitiveness in sectors such as tourism, trade, and investment.
• Evaluate the effectiveness of campaigns and marketing investments.
• Translate insights into data-driven marketing decisions.

• Build partnerships with media, brand marketing agencies, and international platforms.
• Align marketing messaging across government and private sector initiatives.
• Internal collaboration and alignment – cross functional teams.

• Lead, mentor, and develop the marketing team.
• Foster a high-performance culture and ensure alignment with organisational values.
• Performance of direct report.

• Develop and manage the marketing budget and ensure return on investment Track performance using KPIs and marketing analytics.

• Report on marketing impact to executive leadership and board structures.
• Comply with National Treasury/PFMA/King vi good governance.