Field Sales Representative

Responsibilities:

• Visit assigned sales routes daily to prospect, open, and manage retail accounts.
• Introduce Kingsmen Custard to retailers, resellers, food vendors, schools, and small distributors.
• Explain the product story clearly, including its carrot and soy positioning.
• Take orders, follow up on deliveries, and support repeat purchases.
• Monitor product visibility in shops and ensure products are well displayed.
• Support market activation, tasting sessions, and retailer engagement activities.
• Collect customer feedback, competitor pricing information, and market objections.
• Manage retailer relationships and resolve basic customer complaints.
• Follow up on payment collection according to company policy.
• Record daily visits, orders, payments, customer feedback, and outlet status.
• Protect company sales materials such as posters, table cards, and display stands.
• Work with the team to achieve weekly sales and outlet growth targets.

Requirements:

• A minimum of 1-2 years of experience
• Minimum of an HND
• Previous experience in FMCG, food product sales, retail sales, open-market sales, or field sales is preferred.
• Must be comfortable walking markets and visiting many shops daily.
• Must be persuasive, polite, and confident when speaking with retailers.
• Must understand basic sales discipline: pricing, margin, credit risk, follow-up, and payment collection.
• Must be honest, reliable, and able to submit accurate daily reports.
• Must be able to use WhatsApp and basic mobile apps for reporting.
• Good knowledge of Lagos trade routes is an advantage.
• Must be willing to take a short objective sales assessment before final selection.

Skills Needed:

• Retail selling
• Relationship management
• Product storytelling
• Negotiation
• Payment follow-up
• Market activation
• Basic commercial awareness
• Daily sales reporting

Ideal Candidate:

• The ideal candidate is not just someone who can talk.
• We need someone who can open new outlets, build trust with retailers, protect pricing, follow up consistently,
• Collect payments, and help turn first-time buyers into repeat customers.

Benefit: Weekly transport allowance.