Key Responsibilities

Paid Media Management

• Build, launch, and optimize paid advertising campaigns across Meta Ads Facebook and Instagram.
• Manage Google Ads campaigns, including Shopping campaigns.
• Monitor and maintain Google Merchant Center product feed health.
• Execute campaigns across awareness, traffic, conversion, and retargeting objectives.
• Scale advertising budgets strategically while maintaining campaign performance.
• Evaluate platform recommendations before implementing changes.
• Independently manage paid advertising budgets across Meta and Google platforms.

Campaign Strategy & Planning

• Develop monthly and quarterly paid media plans aligned with product launches, retail promotions, and seasonal campaigns.
• Recommend budget allocation across multiple brands based on campaign performance.
• Build and optimize audience retargeting strategies.
• Identify high-performing messaging and creative approaches to guide future campaigns.

Campaign Scheduling

• Maintain a paid media calendar across all brands.
• Coordinate campaign timing with retail initiatives, email marketing schedules, and organic marketing activities.
• Schedule launches, promotions, and campaign pauses around key business milestones.

Email Marketing

• Build and maintain automated email marketing flows using Klaviyo or a similar email marketing platform.

Creative Direction

• Provide creative recommendations based on campaign performance and data insights.
• Prepare creative briefs for designers, photographers, and videographers.
• Monitor creative fatigue and recommend timely creative refreshes.
• Plan and execute structured creative testing to improve campaign results.

Reporting & Communication

• Deliver regular performance reports using clear, business-friendly language.
• Identify underperforming campaigns early and recommend optimization strategies.
• Communicate proposed budget or strategy changes before implementation.
• Participate in campaign launch check-ins and provide timely updates when needed.

Required Qualifications

• Minimum of 3–5 years of hands-on experience managing live Meta Ads accounts with active advertising budgets.
• Experience managing Google Ads Shopping campaigns.
• Experience resolving Google Merchant Center product feed issues.
• Proven experience managing paid advertising for e-commerce brands.
• Hands-on experience personally managing a Shopify store.
• Experience independently managing paid advertising accounts on both Meta Ads and Google Ads.
• Ability to clearly discuss monthly advertising budgets personally managed across both platforms.
• Experience building automated email marketing flows using Klaviyo or a similar platform.
• Strong analytical skills with the ability to translate campaign data into actionable creative recommendations.
• Excellent written communication skills with the ability to present performance reports in clear, non-technical language.
• Ability to manage multiple advertising accounts with minimal supervision.
• Strong understanding of key performance metrics, including conversion rates, ROAS, advertising spend, and campaign performance.

Preferred Qualifications

• Experience working with beauty, hair care, or consumer packaged goods CPG brands.
• Experience supporting brands that sell through both retail partners and direct-to-consumer e-commerce.
• Familiarity with TikTok Ads and YouTube Ads.
• Basic experience using Adobe Photoshop or Illustrator.