City Growth Manager

Full Time 1 week ago Ekiti, Ekiti

Employment Information

  • The Growth Lead will own the design and execution of scalable growth strategies across acquisition, activation, retention, partnerships, and revenue optimization. This role requires a strategic operator who combines strong analytical thinking with hands-on execution and cross-functional collaboration.
  • The ideal candidate has experience scaling products, marketplaces, mobility platforms, fintech products, or high-growth consumer businesses in emerging markets.

Key Responsibilities

Growth Strategy & Execution

  • Develop and execute growth strategies aligned with company revenue and expansion goals.
  • Drive consistent lead generation across multiple channels including offline activations, referrals, partnerships, and other acquisition channels
  • Identify new growth opportunities across customer segments, products, and markets.
  • Build scalable acquisition and retention frameworks.

Customer Acquisition & Retention

  • Drive customer acquisition across digital, offline, referral, and partnership channels.
  • Optimize onboarding funnels and activation journeys.
  • Improve customer engagement, retention, and lifecycle performance.
  • Develop and monitor customer segmentation strategies.

Data & Performance Analytics

  • Own growth metrics including CAC, LTV, retention, conversion rates, activation, and revenue growth.
  • Build dashboards and performance reporting systems.
  • Translate data insights into actionable business recommendations.
  • Conduct market and competitor analysis to identify trends and opportunities.

Partnerships & Market Expansion

  • Identify and manage strategic partnerships that accelerate growth.
  • Support launch and expansion initiatives into new cities or verticals.
  • Collaborate with operations and commercial teams to improve market penetration.

Product & Cross-Functional Collaboration

  • Partner closely with Product, Engineering, Operations, Marketing, and Finance teams.
  • Provide customer and market insights to influence product roadmap decisions.
  • Ensure alignment between growth initiatives and operational capabilities.

Team Leadership

  • Provide ongoing training and support to FSAs and PCAs to improve productivity and effectiveness.
  • Build a culture of experimentation, accountability, and continuous improvement.

Requirements

  • 2–5+ years experience in Growth, Strategy, Marketing, Commercial Operations, or Business Development roles.
  • Experience in startups, mobility, fintech, logistics, marketplaces, or tech-enabled businesses is strongly preferred.
  • Proven track record of scaling products, customer acquisition, or revenue growth.
  • Experience working with performance marketing, CRM, lifecycle marketing, and analytics tools.

Skills & Competencies

  • Strong analytical and problem-solving skills.
  • Advanced proficiency in Excel/Google Sheets and data visualization tools.
  • Familiarity with SQL, Mixpanel, Amplitude, Tableau, Power BI, or similar tools is a plus.
  • Excellent stakeholder management and communication skills.
  • Strong execution discipline with the ability to manage multiple priorities.
  • Commercially minded with strong business acumen.

Education

  • Bachelor’s degree in Business, Economics, Marketing, Engineering, Data Analytics, or related field.
  • MBA or relevant certifications is an advantage.
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