Campaign Manager

What you’ll be doing:
As the Campaign Manager, you will be responsible for planning, executing, analysing, and optimising customer communication campaigns across multiple digital channels. Working closely with cross-functional teams, you'll help shape customer journeys, improve campaign performance, and ensure every communication delivers measurable business value.
Create Customer Experiences By:

• Managing end-to-end campaign delivery across Email, SMS, Push Notifications, In-App Messaging and Web
• Developing campaign plans aligned with customer lifecycle stages and business objectives
• Collaborating with CRM, Content, Brand, Digital and Marketing teams to deliver engaging customer communications
• Using customer insights and campaign performance data to optimise audience segmentation, messaging and timing
• Producing regular campaign performance reports with actionable recommendations
• Driving continuous improvement through A/B testing and optimisation strategies
• Supporting automated customer journeys and lifecycle communications
• Managing digital marketing platforms and ensuring campaigns are delivered accurately and efficiently
• Contributing ideas that enhance customer engagement and overall campaign effectiveness

• Proven experience managing multi-channel marketing campaigns within a customer-focused environment
• Strong understanding of customer communication strategies across Email, SMS, Push Notifications, In-App Messaging and Web
• Experience working with marketing automation and CRM platforms such as Salesforce Marketing Cloud or similar
• Exposure to content management systems and digital asset management platforms is advantageous
• Strong analytical skills with the ability to interpret campaign performance data and generate meaningful insights
• Experience conducting A/B testing and applying learnings to improve campaign performance
• Excellent stakeholder management and cross-functional collaboration skills
• Proactive, solutions-driven and comfortable working in a fast-paced environment
• Strong written communication skills with a passion for creating meaningful customer experiences

• Relevant tertiary qualification in Marketing, Digital Marketing, Communications, Business or a related field
• 4+ years' experience in campaign management, CRM marketing or customer communications